Relationship with our audience to understand

Barbara Leszczynska , graphic designer, email marketer at Corney & Barrow Barbara VictoriaEmail marketing has always been an integral part of my personal growth. There is no recipe for a successful email campaign: the only way is to experiment and ensure that the campaign speaks to the relevant target audience. Email campaigns can vary depending on the sales offering and type of customer, but to gain recognition among competitors, selling the story is more important than the product itself. As a designer and illustrator, by heart I always incorporate an interesting image of a hero. It can be a simple drawing or an animated gif with a very strong message. Let's leave some space for the audience to guess the context, and even include an element of humor to make them want to know more.

Don't try to copy your fax list competitors, be yourself. Email marketing is part of brand building and one of the ways to secure customers. Luke Greenfield , email marketing manager at Pinnacle (formerly Pinnacle Sports) Luke GreenfieldIt's important to be data-driven, not just data-driven. It is very easy to fall into the trap of changes without relying on data to validate your assumptions. This can be achieved by conducting qualitative and quantitative research on your followers to help inform the changes you need to make. Once you have defined the areas you need to work on, identify the metric(s) you should measure against and run longer-term AB tests for validation. This will ensure that the changes are robust and, ideally, statistically significant. Joseph Crane.

Email marketing associate at Tough Mudder Email Marketing Strategy - Know Your Audience London's top marketers dive into creating email campaignsWhat is essential to consider is your target demographics, their expectations, and how their experience or journey will unfold. Your influence window is incredibly short, and as an email marketer, it's your job to persuade the recipient to engage with the organization within that time frame. So how do you do this? What I've found successful is working with colleagues who have a closer what they want and how to give it to them. Knowing your audience is half the battle. The other is proper marketing for them.